London 2012 – New brand launches

I don’t think I’m being overly critical just because I’m a graphic designer. It’s just not good. Until I read the Washington Post article on the controversy and it’s description of the logo, I couldn’t tell what it was supposed to be. That’s a tell-tale sign it’s not a good logo. It doesn’t convey it’s message: “the new logo represents “the Olympic spirit and the ability of the Games to inspire people to take part.” Yeah, right.

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