EcoLogo and Green Seal labels

NPR : Eco-Friendly Product Claims Often Misleading

Another NPR gem. Look at the logos above. The one of the left has no meaning since CFC’s have been banned since the 1970s so everything is CFC free. However, the logos on the right have real value.

America’s store shelves are filled with products claiming to be good for the environment. Everything from shampoos and cleaning agents to granola bars claim to be “natural” and “earth friendly.” But some environmentalists think you’re being “greenwashed.”

One of them is Scot Case, with the environmental marketing firm TerraChoice.

The firm says it found 1,018 products that made environmental claims, ranging from toothpaste to office paper, on retail shelves of six big-box retailers.

“When we dug a little deeper, we were actually shocked to discover that all but one were committing what we’re now calling one of the Six Sins of Greenwashing,” Case tells Steve Inskeep. The one product was paper napkins, but Case says the firm decided not to name specific products.

Check out the podcast and the article has links to TerraChoice, Ecologo.org, Green Seal and many other helpful articles including the “The Six Sins of Greenwashing”.

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